Collection: Superfoods

What Are Superfoods?

“Superfoods” is a popular term used for nutrient-dense foods that provide a high amount of vitamins, minerals, fiber and beneficial plant compounds. While there is no official scientific definition, superfoods are typically whole foods that are rich in antioxidants and phytonutrients and are associated with overall wellness when included in a balanced diet. Common examples include berries, leafy greens, cacao, spirulina, chlorella, turmeric, ginger, flaxseed, chia seeds and matcha. Superfoods can be eaten as regular foods or used in convenient forms such as powders, extracts and blends.

Benefits of Superfoods

Superfoods are often used to support daily nutrition and overall vitality because they provide a wide range of micronutrients and plant-based compounds. Many superfoods contain antioxidants that help protect cells from oxidative stress, which is linked to aging and many lifestyle factors. Fiber-rich superfoods can support digestion and help maintain a healthy gut. Some superfoods are also chosen for supporting energy, immune function and healthy skin as part of a wellness routine. The biggest benefits usually come from regular use alongside a diverse diet, rather than relying on a single product.

Uses of Superfoods

Superfoods are easy to include in everyday meals. Powders and blends can be added to smoothies, yogurt, oatmeal or shakes, while seeds can be sprinkled on salads and bowls. Superfood drinks like matcha or cacao can be used as alternatives to sugary beverages. Many people use superfoods to support nutrition during busy periods, when vegetable intake is low or when they want a convenient “greens” boost. On our category page you can explore different superfood products – from single-ingredient powders to multi-superfood blends – and choose the option that fits your goals.

Superfoods: Side Effects and Safety

Superfoods are generally safe when used as foods, but concentrated powders and extracts may not be suitable for everyone. Some ingredients can cause digestive discomfort if taken in large amounts, especially when increasing fiber quickly. Certain superfoods may interact with medications (for example, turmeric with blood thinners or algae products containing vitamin K). It’s important to follow serving size recommendations, choose reputable products and consider your overall diet. People with medical conditions, those taking prescription medicines, as well as pregnant and breastfeeding women should consult a healthcare professional before using concentrated superfood supplements.

Where to Buy Superfoods in Estonia?

In Estonia, superfood powders, blends and supplements can be purchased from our e-shop fits.ee.